From January 20 to 22, 2026, Casablanca will host WAM Morocco—the World Advanced Manufacturing & Future Mobility expo and summit, marking a significant milestone for Africa’s industrial and technological sectors. Positioned as the continent’s largest gathering focused on advanced manufacturing, future mobility, smart technologies, and aerospace, WAM Morocco is set to transform Morocco’s industrial landscape and foster crucial connections among global industry leaders, investors, and policymakers.
A Nexus for Industrial Innovation
WAM Morocco will convene more than 350 exhibitors, over 200 startups, and more than 60 C-level executives across a three-day event at the Foire Internationale de Casablanca. It is designed as a comprehensive platform that integrates showcases, summits, and networking opportunities, attracting over 20,000 professional visitors from more than 45 countries.
Organized by KAOUN International, a subsidiary of Dubai World Trade Centre, and held under the auspices of Morocco’s Ministry of Industry and Trade, the event underscores the kingdom’s ambitions to emerge as a leading industrial hub bridging Africa and Europe. It also benefits from a strategic partnership with GITEX Africa, amplifying its global reach and reinforcing Morocco’s position on the technology and manufacturing map.
Focusing on the Technologies of Tomorrow
The core themes of WAM Morocco span several interconnected and rapidly evolving sectors. Advanced manufacturing technologies such as robotics, automation, 3D printing, and quantum computing will take center stage. These tools exemplify Industry 4.0’s transformational impact, revolutionizing production efficiency and quality across industries.
Future mobility is a major highlight, featuring innovations in electric vehicles, hydrogen fuel cells, and sustainable materials. WAM aims to unite stakeholders in automotive and aerospace manufacturing, defense, maintenance, and repair, showcasing cutting-edge solutions that address both environmental sustainability and industrial performance.
Smart technology, encompassing artificial intelligence, blockchain, mixed reality, cybersecurity, and Internet of Things (IoT) systems, will be integrated across sectors. This digital ecosystem aims to enhance productivity, traceability, and safety in manufacturing supply chains as well as in new mobility frameworks.
Complementary Industry Verticals
WAM Morocco’s programming includes specialized tracks and exhibits that highlight the full breadth of industrial technology:
- World Green Energy (WGE): Focusing on renewable energy integration and green manufacturing to foster environmental sustainability.
- World Pharma Manufacturing (WPM): Showcasing biotechnology, lab automation, cold chain logistics, and quality control in pharmaceutical production.
- World Digital Food Hub (WDFH): Dedicated to innovations in digital food manufacturing processes and sanitation technologies.
These verticals align with Morocco’s national strategies on industry diversification and sustainable development, providing valuable touchpoints for partnerships and knowledge exchange.
Industrial Leaders and Investors in One Room
WAM Morocco offers a rare convergence of global industry pioneers, corporate decision-makers, investors, and government officials. More than 150 industry speakers will present insights across 100 hours of content, featuring panel discussions, product demonstrations, and interactive workshops.
Executives emphasize the event’s capacity to facilitate synergy and business growth. One participant noted, “WAM Morocco is one of the rare opportunities where all key stakeholders—industry leaders, policymakers, and investors—are in the same room. It’s a vital platform to create synergies, raise awareness, and unlock Morocco’s and Africa’s industrial potential.”
Strategic Importance for Morocco and Africa
As Africa’s manufacturing sector aspires to higher value chains and greater technological sophistication, Morocco positions itself at the forefront of this evolution. The country has launched extensive government-backed initiatives and invested billions in infrastructure and industrial capacity.
WAM Morocco reflects and accelerates this momentum by facilitating technology transfer, attracting international manufacturers, and nurturing startups within the regional innovation ecosystem. The focus on aerospace and precision manufacturing aligns with Morocco’s drive to enhance its export competitiveness and create high-skilled employment.
Details for Participants
- Dates: January 20–22, 2026
- Location: Foire Internationale de Casablanca, Casablanca, Morocco
- Organizers: KAOUN International, in partnership with GITEX Africa and the Moroccan Ministry of Industry and Trade
- Website: www.wammorocco.com
Trade visitors and industry professionals can register online to gain access to exhibits and networking sessions, while exhibitors and startups looking to participate can obtain information through the official channels.
WAM Morocco’s Outlook
Ultimately, WAM Morocco seeks to become an annual landmark for Africa’s industrial advancement, creating an ecosystem that links innovation with investment and policymaking. By championing advanced manufacturing and future mobility, it aims to reshape the continent’s economic future and solidify Morocco’s reputation as a gateway for high-technology industries in Africa.
