What they do
Alya is a Moroccan financial technology company providing installment payment services for shoppers and merchants. Its checkout solution lets eligible customers split purchases at partner retailers into 2, 3 or 4 payments, online or in store.
The service connects payment plans with the merchant’s purchase flow and charges later installments to the customer’s bank card. Purchase approval depends on identity and creditworthiness checks. The company describes its model as merchant-funded, with no customer interest or fees.
Products and applications
- Installment checkoutPayment plans integrated into partner online stores and retail checkouts.
- Mobile purchase flowRegistration and payment confirmation through a mobile web link.
