North Africa Dreamin’ 2025, the premier Salesforce community event in Africa and the MENA region, returns to Casablanca this fall for its fifth edition. Taking place on Saturday, November 22, 2025, the one-day in-person conference will gather technology professionals, developers, architects, administrators, and business leaders from across three continents for a full day of learning, networking, and collaboration in the heart of Morocco’s largest city.
A Regional Technology Hub on the Rise
Held at the Barceló Anfa Casablanca, a five-star hotel in central Casablanca, North Africa Dreamin’ solidifies the city’s status as a regional hub for innovation and digital transformation. First organized in 2019 by the Casablanca Developers community—the first Salesforce community group on the continent—the event now stands as the #1 Salesforce community conference in Africa and the MENA region.
The 2025 edition builds on years of momentum, offering participants a platform not only to sharpen technical skills but also to forge valuable connections with peers, mentors, and industry leaders. It reflects a rising tide for enterprise technology in Morocco, as local and international stakeholders increasingly invest in the region’s rich talent base and growing digital economy.
Cutting-Edge Content and Diverse Programming
North Africa Dreamin’ 2025 features a multi-track agenda designed to meet the needs of a broad professional audience. The day will begin with registration and breakfast at 8:00 a.m., followed by a keynote address and a series of breakout sessions extending into the late afternoon.
Tracks will cover topics ranging from Salesforce administration and advanced development to AI integration, cloud adoption, and CRM strategy. Whether attendees are exploring point-and-click business solutions or diving into complex code architectures, the program offers specialized learning opportunities at every skill level.
International Speakers and Live Demonstrations
Speakers include Salesforce MVPs, international architects, and seasoned professionals flying in from Europe, North America, and across Africa. Participants can attend hands-on workshops, explore live technical demonstrations, and engage in panel discussions featuring top voices in enterprise technology.
Among the interactive offerings is the Agentforce Hackathon, which invites developers to compete and collaborate on AI-powered solutions. Such sessions emphasize the event’s practical impact, translating theoretical knowledge into tangible tools and applications.
Luxury Setting Designed for Connection
The choice of venue—the Barceló Anfa Casablanca—underscores the organizers’ commitment to providing a premium experience. With all conference rooms located on a single floor and dedicated networking spaces throughout, participants will be able to transition smoothly between sessions and connect with ease.
Located at 44 Boulevard d’Anfa, the hotel is centrally positioned for both local and international visitors. Amenities include high-speed connectivity, upscale hospitality services, and proximity to Casablanca’s commercial and tech districts.
Pathways for Career Growth and Professional Development
More than just a technical conference, North Africa Dreamin’ is a forum for career advancement and business opportunity. From informal networking breaks to structured mentoring conversations, the event offers space for Salesforce professionals to explore new roles, partnerships, and entrepreneurial ventures.
For newcomers, it provides a gateway into one of the fastest-growing digital ecosystems in the world. For seasoned professionals, it is a chance to stay ahead of evolving trends, particularly in AI, low-code development, and cross-cloud strategies.
An Accessible Alternative to Global Conferences
Organized by a core team from the North Africa Dreamin’ community and backed by the Salesforce Developer Group Casablanca, the event aims to bring the globally-recognized “Ohana spirit” of community and learning closer to home. Its local roots, coupled with an international reach, make it a valuable alternative for professionals who cannot attend Dreamforce in San Francisco or other high-cost global summits.
By providing access to world-class expertise without the burden of extensive travel, the event removes barriers to participation and fuels localized growth in the Salesforce and broader tech ecosystem.
Registration and Ticket Information
Tickets for North Africa Dreamin’ 2025 are available via Eventbrite, with early pricing currently listed at €31.60, reflecting a discount of €20.00 off. Organizers have confirmed that no refunds will be issued, and the event format will be held in person only.
Attendees can review the full agenda and register at the following links:
- Main Event Website: northafricadreamin.com
- Event Registration: Eventbrite
- Event Schedule: northafricadreamin.com/schedule
A Growing Calendar of Tech Events in the Region
North Africa Dreamin’ 2025 adds significant momentum to Morocco’s expanding technology conference landscape. It follows other regional technology gatherings such as AgentCon 2025 (June 21), focusing on AI agents, and the AI and Emerging Technologies for Sustainable Innovation Conference (June 19–20), both scheduled earlier in the year in Casablanca.
Together, these events demonstrate a shared commitment across technical, academic, and business sectors to position Morocco as a leader in digital innovation and technological sustainability.
Looking Ahead to November
As the fifth installment of an increasingly influential conference, North Africa Dreamin’ 2025 is set to deliver a rare blend of global insight, local engagement, and high-value content. For attendees, it represents an opportunity to stay on the cutting edge of cloud technology, artificial intelligence, and CRM strategy—without leaving North Africa.
With participation from across three continents, a luxury venue in central Casablanca, and a full spectrum of programming, North Africa Dreamin’ promises to be more than just a conference. It is a glimpse into the future of enterprise tech in Africa—and a reminder that innovation needs no passport.
